You built a business you love.
I build the systems that keep it thriving.
The Cricket Effect Co. helps service-based businesses organize their marketing, automate what’s manual, and build systems designed for effortless growth.
Growth doesn’t stall because you’re not working hard enough.
It stalls because your systems aren’t working with you.
Lots of interest, few conversions.
People are finding you, but not buying or booking.
You’re attracting attention but the right people aren’t taking the next step. Your message, systems, or follow-up might not be aligned with what your ideal clients actually need to see or feel.
Inconsistent sales momentum.
You see spikes, then silence, no steady rhythm of growth.
Your marketing works sometimes, but it’s not sustainable. Without clear systems and a consistent strategy, your growth feels unpredictable and hard to maintain.
Unclear business bottlenecks
Something isn’t flowing, but it’s hard to see what’s blocking progress.
You’re doing the work but can’t identify where things are breaking down. You need visibility into what’s working, what’s not, and how to move forward with focus and confidence.
If any of this sounds familiar, you’re in the right place.
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9+ Years in Digital Strategy
Real-world experience building systems and marketing foundations for both global corporations and local small businesses.
My background includes executing digital campaigns at Ernst & Young (EY) and managing marketing operations for Microsoft’s US Marketing team, giving me a deep understanding of enterprise-level structure and small-business flexibility.Across industries like healthcare, science, financial services, digital consulting, and SaaS, I’ve learned how to translate complex goals into clear, actionable marketing direction.
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Marketing That’s Built Around Outcomes
Every strategy I create starts with the end result in mind. I don’t believe in one-size-fits-all plans. I build custom pathways that match the unique way your business works.
My approach blends data, intuition, and clarity to help you understand not just what we’re doing, but why it matters. Whether we’re shaping messaging, mapping your customer journey, or developing a full campaign, my focus is on decisions that actually drive growth. Not noise.
This is a collaborative partnership: your expertise + my strategic brain working together to move your business forward with intention.
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Tools Made Simple, Support Made Flexible
The digital landscape moves fast, staying ahead of it is one of my strengths. I help you choose the right tools, set them up, and understand how they fit into your everyday workflow.
If you want to learn and stay independent, I’ll teach you as we build.
If you prefer to hand over the reins, I’ll manage the systems while keeping you informed and in control every step of the way.My approach is experienced but never outdated; blending modern tools with practical implementation so your business feels lighter, clearer, and easier to run.
Our Services
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A complete marketing and brand system built for your business. This package includes full research, strategy, guides, and hands-on implementation so everything is set up for you. You walk away with a fully built, easy-to-use foundation for content, SEO, brand identity, and customer visibility.
Brand Kit + Usage Guide — Unified colors, fonts, tone, and visual rules that keep your brand consistent everywhere.
Brand Messaging Framework — Clear language that explains who you are and why customers should choose you.
Marketing Strategy Plan — A practical roadmap showing exactly where to focus your marketing.
Audience Profile — A breakdown of your ideal customers and what messaging works best for them.
SEO Research + Website Audit Kit — Keyword list, backlink recommendations, on-page fixes, and a full review of what needs improvement.
Digital Presence Audit — Review of your online reputation, search rankings, engagement, and visibility.
Content Kit + Calendar + Usage Guide — Templates, examples, and a 30–60 day calendar designed for your goals.
Paid + Organic Media Guide & Execution — Platform recommendations, targeting outline, budget guidance, and a simple ad setup.
KPI Dashboard — A clean panel for tracking visibility, engagement, SEO, and marketing performance.
Final Review + Handoff — Full walkthrough of everything built and how to use it moving forward.
Full Package Price — $4,000
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A strategy-first package offering research, clarity, and direction. Ideal for businesses that need strong guidance and foundational tools without full execution or buildout.
What’s included:
Basic Brand Kit — Simple color, font, and tone guide.
Core Messaging Summary — Concise explanation of your business identity and voice.
Starter Marketing Plan — Recommended platforms and action steps.
Light Audience Summary — A quick view of your main customer profile.
SEO Starter Kit — Priority keywords and essential on-page improvements.
Digital Presence Snapshot — Overview of your online visibility and credibility.
Content Starter Kit — Themes, ideas, templates, and a 30-day calendar.
Mini KPI Dashboard — Basic tracking for key performance indicators.
Review Call + Simple Adjustments
Full package price — $3,000
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Customize your project or build your own from scratch.
Brand & Marketing Items
Full Brand Kit
Messaging Rewrite
SEO Deep Dive
Website Audit Kit
Digital Presence Audit
Content Kit + Calendar
Creative Campaign Concept
Email Sequence (3–6 emails)
Paid Media Starter Plan
Brand Refresh (visual + voice)
Operational & Organizational Items
Systems Clean-Up — Reorganizing your digital files, folders, templates, and layout for easier day-to-day use.
File Structure + Naming Conventions — A clean and consistent system for storing documents across platforms.
Intake & Communication Templates — Inquiry forms, onboarding forms, and email scripts.
Client Journey Review — A simple map of how customers move through your business with recommended improvements.
Basic Client Management Setup — Light setup of forms, checklists, or communication tools (no automated workflows).
Project Organization Setup — Setting up boards, categories, or checklists to keep client work on track.
Monthly Planning Structure — Simple templates for content, goals, tasks, or recurring workflows.
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Starting at $350/month
Available after the completion of initial project. Could include:Monthly performance tracking
Content/Design adjustments
Digital presence review & support
Monthly strategy review call
Light content or system support
Website hosting & updates
The exact support level is customized based on what will be most helpful for your business.
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Outcome-based pricing means you’re paying for the results and deliverables that matter most to your business, rather than paying by the hour or by vague service bundles. Every project is built around the outcomes you want to achieve—whether that’s better branding, clearer marketing, stronger online visibility, or a more organized system. This model keeps your investment predictable, transparent, and directly tied to the value you receive.
Option 1 — Start With a Package
Choose the $4,000 or $3,000 package and then:
Add items from the a la carte menu
Remove items you don’t need
Replace deliverables to create a fully custom package
The final price is the package price + any selected add-ons.
Option 2 — A La Carte Only
Pick specific items from the menu and build a custom project from scratch.
Pricing is based on the tier (light, standard, or full build).This model gives full flexibility to support businesses at any stage.
A La Carte Tier Pricing
Tier 1 (Light Build): $50–$150
Tier 2 (Standard Build): $200–$500
Tier 3 (Full Build): $500–$1,000+
Pricing depends on the size and complexity of each item selected.
FAQ
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You can expect a structured, collaborative process built around clarity and support. I take the time to understand your business, identify what matters most, and create a plan that fits where you are right now. Depending on the service level you choose, I will either build the full system for you or guide you with the research, strategy, and tools you need to move forward. Every project includes clear communication, organized deliverables, and practical next steps you can confidently put into action.
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I use an outcome-based model — you’re paying for results, not hours. Each client receives a custom plan after the Discovery Call with clear deliverables and transparent pricing.
Most projects begin with a core service and can expand with a la carte add-ons.You can also choose from the a la carte menu to build your own plan from scratch. Each a la carte item is placed into a pricing tier (light, standard, or full build) depending on the size of the work. The payment structure is simple: 25% deposit at signing, 25% after the first build, and 50% at final approval.
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Absolutely. Your needs may evolve as we make progress — that’s normal. We’ll review milestones together and adjust scope, add services, or pause areas as needed. The goal is to keep your plan aligned with your current priorities and long-term growth.
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Most projects take between 2–4 weeks, depending on the package level and how many deliverables are included. After your discovery call, you’ll receive a clear project outline that includes key dates, deadlines, deliverables, and pricing so you know exactly what to expect before anything begins. Nothing starts until you review the full plan and approve it, ensuring complete transparency and alignment from day one.
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Your input is built into the process. Each project includes review points where you can share feedback, request adjustments, and make sure everything aligns with your vision. If something doesn’t feel right, we’ll address it directly and revise within the agreed scope. The goal is for you to feel confident in the final outcome and ongoing support. I work collaboratively with you to make that happen.
Let’s turn your ideas into strategy that works.
Schedule a free 30min intro call! Together, we’ll connect your goals to marketing-backed systems designed for clarity, flow, and measurable results.
