You built a business you love.
I build the systems that keep it thriving.

The Cricket Effect Co. helps service-based businesses organize their operations, automate what's manual, and build systems designed for sustainable growth.

Work with Me

Hi, I'm Cricket. I'm a Seattle-based mom and consultant who believes that when the right structure is in place, work gets lighter and life gets a little more clear. I built The Cricket Effect Co. to make that kind of clarity accessible to businesses that are ready for it.

Growth doesn't stall because you're not working hard enough.
It stalls because your systems aren't working with you.

Things are working... and it's getting heavy.

Business is picking up. The weight behind it is too.

Clients are coming in, demand is growing, and the actual work is solid. But everything around it is stacking up just as fast. Follow-ups, scheduling, communication, reporting... it doesn't stop. You're good at your craft. Running the machine behind it is a completely different role.

Growth sounds simple until you're in it.

Every path forward comes with a tradeoff.

Hiring more people increases overhead. Taking it all on yourself leads to burnout and capacity limits. Adding more tools means managing systems instead of running the business. You shouldn't have to become an expert in hiring, systems, and tech just to keep growing what you're already good at.

The business world upgraded. No one handed you the manual.

Automation, AI, workflows... the expectation is that you keep up.

Figuring out what actually matters, what works, and what fits your business is a job on its own. The gap between where you are and where you could be isn't a skill issue. It's bandwidth.

The best businesses aren't run by people who do everything. They're built by people who know what to hand off.

9+ Years Building Systems That Work

I've spent over nine years designing and deploying operational infrastructure for organizations across healthcare, financial services, SaaS, and tech consulting. That includes building automated program systems at a genetic research institute, managing live campaign dashboards for four simultaneous technology campaigns at Ernst & Young, and running marketing operations for Microsoft's US Marketing team.

I've seen what these systems can do at scale. My job is making sure your business has access to the same.

Built for Every Business, Not Just the Big Ones

AI and automation aren't just for big companies with big budgets. The tools that make businesses run better are more accessible than most people think. I know how to find the right ones, build them into your operation, and make them actually useful.

You Stay in Control

Every build is collaborative. You bring the business knowledge. I bring the systems expertise. Nothing gets implemented without your direction and approval, and everything gets handed off with full clarity so you're never dependent on me to keep things running.

How We Work Together

Think of it like hiring a general contractor for your business operations. You tell me what needs to work better. I assess the full picture, build the solution, and make sure everything runs before I hand over the keys.

Book a Call

You bring the expertise in your field. I bring the blueprint for what supports it.

Together we assess what your operation needs, define the plan, and move forward with your direction at every stage. I handle the construction. You approve every step before anything gets implemented.

Nothing gets built without your sign-off. No surprises, no decisions made without you. Just a structured process that keeps you in control without adding to your workload.

Starting at $500

After the build, I stay on to keep everything running. Monthly monitoring, adjustments as your business evolves, and a point of contact when something needs attention.

You don't manage the system. It just works.

Starting at $400/month

Ready to run it yourself? I hand it off with full documentation and hands-on training until you and your team feel completely confident. You own it. You operate it. I make sure you're set up to do that well.

Starting at $900 Every engagement starts with a Build. From there, you choose how it continues.

FAQ

You stay informed and in control without managing the day to day. Every Build follows a structured process with defined check-ins where you review, give direction, and approve before anything moves forward. Between those checkpoints, I handle the work. You don't need to be available constantly. You just need to show up at the right moments with clear input.

Service-based businesses that have real traction and are ready to grow. My clients are typically past the startup phase, have proven demand, and are running into the operational limits of how they currently work. The industry matters less than the stage. If your business is moving faster than your systems can keep up with, we're probably a good fit.

It depends on the scope. A lighter build focused on one system or workflow can move quickly. A more complex build touching multiple parts of your operation takes longer. Timeline is always established upfront during your intro call so you know exactly what to expect before anything starts.

Yes. Most businesses I work with already have tools and processes in place. The assessment at the start of every Build is specifically designed to understand what you have, what's working, and what needs to change. We build on what makes sense and replace what doesn't.

The system is yours and it's built to run. You'll have everything you need to operate it independently. If you decide later that you want ongoing support or formal training, both options stay open. There's no pressure to continue and no obligation beyond the Build itself.

You built a business you love.I build the systems that keep it thriving.

Growth doesn't stall because you're not working hard enough.It stalls because your systems aren't working with you.